Artificial Intelligence in Digital Marketing

While there are multiple definitions of AI, experts describe AI as an area of computer science attempting to understand information that responds and performs tasks based on given data. 

Since the development of the digital computer in the 1940s, AI has proven that it can carry out complex tasks. Activities associated with AI are technical and specialized, such as image recognition, speech recognition, and robotics. 

Previously, marketers were hesitant to apply AI to their marketing strategies due to a lack of development. Nowadays, big successful companies have adopted it with rewarding results. 

Companies such as Amazon, Spotify, and Google use AI. AI is incorporated into Amazon to show only relevant products to shoppers based on their previous searches and purchases. Spotify uses AI to create playlists for listeners based on the songs they listen to. Google uses its AI for various tools, such as its assistant speech recognition, allowing it to understand spoken commands and questions. AI is revolutionizing digital marketing to a large extent. Its ability to collect information on potential customers will allow it to make data-based decisions accurately. 

Let’s take a look at Customer Relationship Management (CRM). CRM refers to a business strategy that maximizes the collection of customer information through a customer-centric approach. When you combine CRM and AI technology, they maximize customer data collection from different sources and gain accurate insights for target customers. Behavioral information becomes the source of AI analysis, which comes from the products that someone buys, pages browsed, etc.

With all the data, marketers can then quickly analyze potential customer’s needs and adapt to boost sales.