How Digitalizing the Sales Process is Transforming the B2B and Manufacturing Industries To digitalize the sales process is a hot topic in the marketing and sales industry. With more companies going digital, it is crucial for marketers to understand the importance of digitalization. This does not mean replacing people with technology. Rather, it is the …
Category Archives: Uncategorized
Migration to Google Analytics 4
Migration to Google Analytics 4 Google Analytics 4 (GA4), the latest iteration of the Analytics solution from Google, has been available to the public for quite some time. Formerly known simply as Google App+Web property, Google Analytics 4 is a fully-fledged entity that is going to replace the soon to be depreciated Universal Analytics (UA). …
A Complete Guide to LinkedIn Ads Single Image Remarketing
A Complete Guide to LinkedIn Ads Single Image Remarketing How Does the LinkedIn Ads Platform Work? LinkedIn offers a platform for advertising that is tailored to the needs of professionals. LinkedIn Ads is a platform companies and individuals can use to promote their products or services and leverage as part of their digital marketing strategy. …
Continue reading “A Complete Guide to LinkedIn Ads Single Image Remarketing”
Why does Facebook ban Ads and Ad accounts?
Why does Facebook ban Ads and Ad accounts? Facebook and Instagram are the world’s largest social media platforms, and they are used by both small and large companies to advertise their products and services. Facebook Ads are a great way to reach the targeted audiences and generate more leads, but they can be challenging to …
Continue reading “Why does Facebook ban Ads and Ad accounts?”
Why most marketers fail in delivering results
Why most marketers fail in delivering results The marketing first and analytics second mindset is one of the main reasons most marketers fail in delivering results through their campaigns in digital advertising. Other Marketers: “What are we doing wrong? Where are we lacking? Are we spending less for this campaign? Why is this campaign not …
Continue reading “Why most marketers fail in delivering results”
Best Digital Marketing Strategies for B2B Companies and Manufacturers
Best Digital Marketing Strategies for B2B Companies and Manufacturers What is Digital Marketing and Why is it Important for the B2B industry? Digital marketing is the process of using web-based tools like Google Ads, social media marketing, SEO, blogging, and email marketing to promote your content online. In this digital age, we have to pay …
Continue reading “Best Digital Marketing Strategies for B2B Companies and Manufacturers”
Integrating Sales and Marketing Teams to Grow Your Business
Integrating Sales and Marketing Teams to Grow Your Business There’s a common saying in business – sales and marketing teams don’t get along. However, in all businesses, the two teams need to work together to bring in revenue. The marketing team generates ideas, creates campaigns, and drives potential clients for the sales team. The sales …
Continue reading “Integrating Sales and Marketing Teams to Grow Your Business”
Post-Pandemic Marketing Strategies For Your Business
Post-Pandemic Marketing Strategies For Your Business It has been almost a year and a half since the first lockdowns across North America. The world grappled with the pandemic, and businesses everywhere struggled to go digital. Businesses are using Zoom and Amazon to simply get through the day. Now, as people are getting vaccinated, there is …
Continue reading “Post-Pandemic Marketing Strategies For Your Business”
Tips on Marketing Your Business During the Pandemic
Tips on Marketing Your Business During the Pandemic People, communities, and businesses are having a difficult time adjusting to the new norm. Customers have changed their way of life. In this complex climate and unknown future reopening of the economy, companies face challenges as their business-as-usual operations are disrupted. Below are a few tips for …
Continue reading “Tips on Marketing Your Business During the Pandemic”
Artificial Intelligence In Digital Marketing
Artificial Intelligence in Digital Marketing As the world advances in technology, one thing that we’re seeing is the rise of Artificial Intelligence. The use of artificial intelligence in business has become a rite of passage into the 21st century. According to recent studies, 84% of business executives agree that artificial intelligence provides them an advantage over …
Continue reading “Artificial Intelligence In Digital Marketing”