Hubtec Digital

Post-Pandemic Marketing Strategies For Your Business

It has been almost a year and a half since the first lockdowns across North America. The world grappled with the pandemic, and businesses everywhere struggled to go digital. Businesses are using Zoom and Amazon to simply get through the day. Now, as people are getting vaccinated, there is hope that things will go back to normal. But will it?

The pandemic has changed the world of digital marketing forever. People are not ready to go back to in-person sales and have somewhat found comfort in their daily interactions online. In this article, we’re going to look at a few strategies that you can put into place to market your business successfully in a post-pandemic world.

Going Digital

If you haven’t noticed already, almost everything is shifting online. The pandemic has shown us how much more we can do online – email communication, websites, inventory tracking, etc. Even most employees that worked at office jobs were able to work from home. Investing in good customer relationship management (CRM) software will prove to be beneficial in the future. 

Supporting employees who would want to work remotely in the future will be crucial for a business to stay resilient and thrive. A solid social media presence will also prove beneficial – around 80% of the population in North America uses social media, a percentage increasing yearly. Investing in a strong SEO strategy will also be able to rank your website higher than your competitors – in the US, there are 246 unique Google users. Google accounted for an astounding 91% of the search engine market in Canada. 

The rise of e-commerce now and in the future will give businesses the chance to improve how they serve their customers. Retailers who lost money from their in-person stores were able to make up the difference through online sales. Online retail will be the future of shopping. It’s only a matter of time.

Facebook Ads

As more people spend time on social media, the return on investment (ROI) of pay-per-click ads in many industries has skyrocketed. Before the pandemic, the ROI for paid ads was around 30%. Now, the ROI is a bit above 50%. That’s huge. In the future, Facebook plans on releasing new tools for advertising. Although we’re unclear on the details, there’s no doubt they will be beneficial for businesses. 

For now, good-quality Facebook ads are seeing success. They are dominating the ad industry. That’s no surprise, seeing that Facebook is accessed by 2 billion + people online. Instagram, also owned by Facebook, serves very similar functions as its ads show up on a user’s “home page.” A significant benefit of Facebook advertising is it allows you to reach your exact audience. They allow you to advertise to people based on their interests, age, behavior, and location. Also, Facebook ads are affordable. They cost a fraction of other channels. Running solid ads for $5 a day can get you up to 200 people to visit your site!

Does your communication strategy need a revamp?

As things change up post-pandemic, you may need to rethink your previous communication strategy. Do your monthly newsletters need to be changed? Is your content suitable to be posted? How are you reaching out to your customers? Your customers may change post-pandemic. You may need to take the time to get to know who your new and old customers are. You could send out surveys with questions about their current desires, priorities, likes, and dislikes. Experiment with the questions and perhaps give them an incentive to answer your survey – give them gift cards, exclusive rewards, offers, etc. 

You may have to send your customers an email with helpful updates. Take the time to communicate with your clients. It will have a lasting beneficial impact beyond the pandemic.


Coming up with a solid post-pandemic strategy will be beneficial. Don’t be afraid to experiment and take risks. Keep in mind that you should focus on your customers’ priorities as much as your own. They are an essential part of your business.

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