Sales Acceleration
Marketing has outgrown traditional pamphlets and mailouts. Many small to medium-sized manufacturing companies are lagging behind other industries in adopting evolving marketing strategies. We are a Calgary-based digital marketing agency that thinks outside the traditional marketing box.
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The B2B sales timeline is a lengthy process. Hubtec Digital has the right inbound and account-based marketing strategies. We offer solutions that address your prospects’ pain points and redefine your buyer persona’s journey to sales conversion. We provide personalized content marketing designed to connect and build a strong relationship with your prospects and help you outgrow your competitors.
The Hubtec Digital Framework determines which contacts fit the Marketing Qualified Lead (MQL) definition. Brand awareness and lead generation are achieved through our account-based marketing strategies.
The seamless transmission of Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL) is powered by continuous nurturing of prospects with tailored content addressing their pain points. This process is time-sensitive. A coordinated transition is essential between the marketing and sales teams to avoid missed opportunities.
How are your prospects nurtured through to conversion in the sales funnel?
- Understand their pain points
- Study the organization’s background
- Reaching out with a customized introductory email with the findings in your audit
- Analyze to see if an MQL can be qualified to an SQL
- Passing on the leads to the sales team at the right time
Our sales automation solution offers features to increase efficiency and tracking:
- Customized lead views for the sales team, including the option to rank Ideal Customer Profiles into tiers and set your target accounts
- Sales pipeline and revenue forecasts
- Condensed lead response time
- Account-specific landing pages for the sales team
- Enriched landing pages with exit forms and gated or ungated content at appropriate stages of the funnel for lead generation
- The option for CRM integration, to reduce manual entry and allow for tracking leads from your landing pages