SEO: What and Why?

So, the word SEO has been brought up quite a bit lately. Maybe you have a basic understanding of what it is.

In short, SEO makes your website more visible on search engines. That means higher abilities to generate leads and convert those leads into customers. Search engines like Google and Bing utilize bots on the web and collect information from hundreds of sites. They determine the order of the pages that should appear in search results for a given query.

SEO is a highly valued tool to create brand awareness, relationships with other companies and makes you a trustworthy company in your field. 

Keywords are a crucial part of SEO. Keywords are phrases that prospects use in search engines to find something they need, and brands use those keywords on the websites to connect with those prospects. 

Another vital part of SEO is content – the vehicle to drive traffic from your audience. For instance, if you owned a plumbing company and wanted more visibility, you could publish blogs on your website and build a relationship with a prospect that wants to learn more about how to fix a leak. 

Of course, that content must be educational but engaging, relevant, and interesting at the same time. There are other forms of content on the internet, such as:

• Podcasts
• Infographics
• E-Books
• Social media posts

Local SEOs are also becoming increasingly important. More and more people use mobile devices to search for information. For example, if you owned a restaurant, you would want to utilize SEO on your website to get more customers to your restaurant. Google Maps can also be used when people search for something like “local eats near me.” 

SEO is essential because it can help you achieve your goals and grow your business. It allows you to build better relationships with your audience, which means more sales, growth, and loyal customers.