Hubtec Digital

Social Media Platforms for Your Business

In our last blog post, we talked about why social media is important for your business. If you haven’t taken a look at that already, check it out hereWith 60+ social media platforms, which ones are best suited for your business? 

Here are some suggestions for the best social media platforms for your business.

There’s no denying that Facebook is the best social media platform for businesses available. 

Fun facts: 

Facebook has over 1 billion active users every day. 

In 2019, Facebook made roughly $71 Billion US Dollars. 

In 2020, Facebook made approximately $86 Billion US Dollars. 

So how does Facebook make so much money? Ads. 

With so many users on the website, it’s no surprise that they make so much money. It’s a great place to interact with your clients once you’ve grabbed their attention with your posts, videos, comments, etc. Building an email list will be much easier. 

You can also use their tracking system, Facebook Pixel, to optimize your campaigns for tremendous growth. Using that, in addition to launching your ads, will help drive traffic to your company!

Instagram: Another fantastic social media platform for your company. Instagram has over 1 billion active users every day, rivaling Facebook. It’s more popular with the younger population than Facebook.

Although Instagram started as a platform for people to share their pictures, it has expanded to sharing videos in a feature called “stories,” becoming an excellent way for companies to showcase their products. Instagram is also fully set up for e-commerce, meaning clients can look at product images and purchase products from a business’ Instagram account. 

With constant posting on your business’s Instagram page, you’ll be getting more traffic from your Instagram account in no time!

Twitter is a social media platform where posts are quick and easy to read – good for people who don’t like to spend too much time reading one post! It’s super easy to engage followers and influencers. 

Their ads also see a slight increase in success over Facebook. It’s a fantastic platform to boost engagement – you could do polls, ask questions of your audience, which can drive leads to your website. 

Benefits also include community building, creating a favorable opinion of your company, and building a great customer support channel. 

Twitter can monitor what people are saying about your brand, and you can efficiently resolve negative comments from customers. 

Studies also show that 47% of people that visit a Twitter profile also visit their website. 

Amazing, right? 

There are many social media platforms for business! Remember to execute a good social media strategy, so you don’t fall behind with your posts. Consistency is vital when it comes to an effective social media strategy. 

The list above is an excellent place to start. If you’re feeling confident in your social media strategy, experiment with other social media platforms such as YouTube and LinkedIn.

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