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Tips on Marketing Your Business During the Pandemic

  • Hubtec Digital
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People, communities, and businesses are having a difficult time adjusting to the new norm. Customers have changed their way of life. In this complex climate and unknown future reopening of the economy, companies face challenges as their business-as-usual operations are disrupted. 

Below are a few tips for your business.

Improve your online presence.

Internet usage has surged between 50% to 70% because of the pandemic. With the rise of e-commerce, and not all consumers wanting to go back to in-person shopping, there’s no better time to work on your business’ online presence. Having a good online presence will help you build your brand, gain credibility, and visibility in the market. 

For example, SEO can help tremendously with your online presence. When working on your website, keywords will be the key to your online visibility. Investing time and effort into strong keywords will allow you to be placed higher than your competitors during Google searches. 

Creating valuable content will also allow you to improve your online presence. Nowadays, with so much content available on the internet, it’s hard to stand out from the crowd. Post visually aesthetic posts or well-edited videos to easily be “shared” online such as on social media platforms.

Promoting or sponsoring posts online is another tangible way for you to create buzz about your business. It’s relatively easy to do so and should be inexpensive, depending on your offer. Giveaways where people are asked to “like and share” also help stimulate interest in your business, and people are more incentivized to spread the word about your offerings online.

Get More Creative.

No longer can you fall back on your marketing strategies from the past. Take well-planned risks and be creative with your marketing tactics. Have you considered implementing a social media plan? 

Are you interested in adding AI to your website? Is your website regularly updated with information? Considered implementing SEO to boost your rankings? 

The more creative you are, the better. Allowing your business to present products uniquely is what makes you stand out from the competition. Brainstorm with your teams to have them think about what you can do to attract customers to spend their money on your products.

Building Relationships Online.

Building relationships with your customers has always been an essential part of growth, no matter how big or small your business is. It’s one of those things that can be easier said than done, and building relationships virtually is no easy task. If you want to market your business during the pandemic, you’re going to need to embrace and strengthen those relationships. If you don’t have a way to connect with your customers, now is a way to think of ways you can start. 

Be thoughtful, empathic, and genuine with your customers. Social media is an excellent way to connect with them. A simple straw poll on your Facebook or Twitter pages and responding to their concerns through those platforms is a great way to communicate with them. Sending email marketing campaigns is also another great way to interact with your customers. Developing loyalty programs, personalizing their website visits, and creating a secure customer experience on all your selling channels are also top-notch ways to establish relationships with your customers. 

Remember, relationships deteriorate with time. Building solid relationships that last leads to loyal clients, getting positive word of mouth from them, and increased sales.

Conclusion

Now is the time to experiment with your marketing strategies. It’s an opportunity to put yourself in the shoes of your customers, get ahead of your competitors, and set yourself up for success post-pandemic. Success will come to those who are prepared for the ever-changing world.

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