Let us take a look at each one individually.
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- Violating Ad Policies and community guidelines
Facebook has a plethora of rules and regulations. In general, Facebook disapproves of anything illegal, including fake official documents and counterfeit goods. Pharmaceuticals, cigarettes, and weapons are all prohibited from appearing in ads on Facebook and Instagram.
Phrases such as “Shoes for women” or “T-Shirts for men” should be avoided since they violate the ad guidelines on personal attributes. Although you are allowed to target a specific gender, implying gender identification in an ad is not.
Next, claims that are exaggerated or misleading are frowned upon. Claims like “best deal guaranteed” or “lowest price” should be avoided.
Finally, if your ad has a huge red background, you might be breaking the “sensational” or “adult content” ad policy.
Once you are more familiar with Facebook’s ad policies, you may find that you are violating one or more of the listed items.
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2. Terrible Customer ExperiencesÂ
While you won’t be able to please everyone, annoying or angering customers will raise a red flag on your advertiser profile. Every successful ad campaign depends on a positive customer experience, and Facebook will not hesitate to cut yours short if you do not fulfill its requirements.
A gap between your brand, the goods or services you sell, and the channels through which you promote them is a common cause of poor customer experience. This could take the form of unnecessary information or ignoring customer complaints that are expressed directly in your advertisements.
Moreover, your website or landing page could also be a source of a negative customer experience. While this experience happens outside of Facebook’s control, it has an impact on the overall trustworthiness of your website and could result in a ban.
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3. Suspicious advertising profileÂ
Many people seem to overlook the final reason why Facebook bans certain ads and ad accounts. Under the appropriate circumstances, even the most well-intentioned advertiser can seem suspicious.Â
Facebook will flag your account and ban certain ads if it has consistent payment issues. Incomplete or late payments can make your account look suspicious. Other reasons which would make your advertising profile suspicious are not validating your business details, appearing to access your account from various locations using different IP addresses, or having a long history of disapproved ads.
