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Why does Facebook ban Ads and Ad accounts?

Facebook and Instagram are the world’s largest social media platforms, and they are used by both small and large companies to advertise their products and services. Facebook Ads are a great way to reach the targeted audiences and generate more leads, but they can be challenging to create and maintain.

Facebook’s recent policy change makes it difficult for companies to promote certain products. This change has caused a lot of frustration among advertisers that were using Facebook and Instagram as marketing platforms before the ban.

Facebook is known for banning advertiser accounts without warning. There have been countless stories of digital marketers waking up with their Facebook Ads Manager accounts suspended and unsure if they will ever be able to regain access. This not only wastes hours of effort, but it also has a negative influence on the sales cycle.

But why does this happen and how can it be prevented?

Why does Facebook Ban Ads? 

Facebook has been banning ads for a long time. The company continuously updates its advertising guidelines to make sure that ads are not violating any of its policies.

Facebook bans ads that are misleading, deceptive, and spammy. The company wants to maintain a safe environment for its users by making sure that they are not bombarded with irrelevant ads.

There are plenty of reasons why Facebook bans ads, advertising and business accounts. Most reasons fall into one of these three categories: breaking and violating the rules, having a terrible customer experience, or having a suspicious advertising profile.

Let us take a look at each one individually.


  1. Violating Ad Policies and community guidelines

Facebook has a plethora of rules and regulations. In general, Facebook disapproves of anything illegal, including fake official documents and counterfeit goods. Pharmaceuticals, cigarettes, and weapons are all prohibited from appearing in ads on Facebook and Instagram.

Phrases such as “Shoes for women” or “T-Shirts for men” should be avoided since they violate the ad guidelines on personal attributes. Although you are allowed to target a specific gender, implying gender identification in an ad is not.

Next, claims that are exaggerated or misleading are frowned upon. Claims like “best deal guaranteed” or “lowest price” should be avoided.

Finally, if your ad has a huge red background, you might be breaking the “sensational” or “adult content” ad policy.
Once you are more familiar with Facebook’s ad policies, you may find that you are violating one or more of the listed items.


2. Terrible Customer Experiences 

While you won’t be able to please everyone, annoying or angering customers will raise a red flag on your advertiser profile. Every successful ad campaign depends on a positive customer experience, and Facebook will not hesitate to cut yours short if you do not fulfill its requirements.

A gap between your brand, the goods or services you sell, and the channels through which you promote them is a common cause of poor customer experience. This could take the form of unnecessary information or ignoring customer complaints that are expressed directly in your advertisements.

Moreover, your website or landing page could also be a source of a negative customer experience. While this experience happens outside of Facebook’s control, it has an impact on the overall trustworthiness of your website and could result in a ban.


3. Suspicious advertising profile 

Many people seem to overlook the final reason why Facebook bans certain ads and ad accounts. Under the appropriate circumstances, even the most well-intentioned advertiser can seem suspicious. 

Facebook will flag your account and ban certain ads if it has consistent payment issues. Incomplete or late payments can make your account look suspicious. Other reasons which would make your advertising profile suspicious are not validating your business details, appearing to access your account from various locations using different IP addresses, or having a long history of disapproved ads.

How to Increase Your Chances of Not Getting Banned on Facebook Ads Manager

As in most cases, prevention is better than cure. The following tips will help you in increasing your chances of preventing a ban on Facebook Ads Manager: 


  1. Follow Facebook guidelines and regulations 

Make sure to read both the advertiser and community versions of the Facebook guidelines before posting an ad. Facebook guidelines and rules are subject to change at any time due to changing government regulations, security changes, and even cultural shifts. 

Before launching an ad campaign, review any country-specific and age-specific requirements that may affect it. 


2. Build an authentic and credible advertiser profile 

To build an authentic and credible advertiser profile, go to Facebook Business Manager and authenticate your business. Moreover, avoid accessing your account using different IP addresses or VPNs so that your ad account shows a consistent location. Lastly, make sure to pay your ad account bills on time and keep your payment methods updated. 


3. Ensure a high level of customer satisfaction 

Customers consistently want a high level of satisfaction and therefore, it is not enough to just have relevant ads; the ads must also be relevant to your Facebook profile and landing page. Furthermore, if your advertisement redirects users to an external website, double-check that the link is active and that the landing page is relevant to the ad that led them there. 

Additionally, you should quickly respond to customer queries and complaints or remove ads that are attracting too much negative attention. Facebook deletes certain ads and accounts that produce a lot of negative reactions from the users in order to keep them free of violence.


Make sure you are familiar with the ad policies that apply to your business, and that you are aware of the frequent hazards and policy breaches you can encounter and how to avoid them.

If you want to increase the chances of preventing a ban on Facebook Ads Manager, you need to play by the rules and be friendly – don’t break any of the rules!

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