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Why social media is so important

  • Hubtec Digital
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There’s no denying that social media is commonly used throughout North America. A recent study has shown that around 80% of the population in North America uses social media, the number increasing due to the current global pandemic. It helps us connect without having to make face-to-face conversations. It has become one of the most important digital marketing tools, helping you connect with customers, increasing your brand awareness, and helping increase your leads and sales. 

Let’s take a look at a few reasons for the importance of social media marketing for your business.

Cost-effective

You can invest in social media marketing without using a huge chunk of your marketing budget. Creating a social media account is free and accessible on all social media platforms. It helps increase your business’s visibility, and as you implement an excellent social media strategy, so will your brand recognition. As people interact with your content, you will gradually increase your brand awareness and build your reputation as a business. Managing a social media account only takes a few hours a week. 91% of marketers said that social marketing efforts increased the exposure of their business.

It helps you engage with your customers.

Social media is a fantastic way to engage with customers on a personal level. Creating interactive posts such as asking questions, doing giveaways, or just a Q&A session will drive customer engagement. Reaching out to potential customers that have messaged you privately is also excellent for good interaction. You can also perform simple market research that can determine which social networking sites your customers use the most, then create a social media strategy with that information.

Higher conversion rates.

As your pages gain more visibility, your business will have more opportunities for higher conversion rates. Releasing blogs, images, videos, and replying to comments will lead viewers to your company’s website and increase traffic. With each post, you will give your business a positive impression through a humanization factor – posting and commenting on social media personifies a brand. A recent study showed that over 51% of marketers claimed that developing better relationships with their customers resulted in higher growth in sales. There are plenty of rewards to reap from your social media pages, but you have to put the time and effort into establishing those relationships with your customers. 

It enhances your SEO rankings.

We all know that, especially nowadays, SEO rankings are a vital part of your business. As businesses are more reliant on their digital presence, SEO rankings play a significant role. A recent study by Social Media Examiner states that 58% of marketers using social media for a year or longer see improved search engine rankings, resulting in more business. Ranking high on searches is also a great thing for all businesses. 

Social media marketing is an integral part of any company. If your business hasn’t created its social media profiles, get started! As your social media pages get more “likes,” “follows,” and “shares,” you will begin to see growth in your business.

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